SAY HELLO TO AUBADE LINGERIE OUR BEAUTIFUL AND EXQUISITE NEW FRENCH BRAND WE ARE SO EXCITED!!!

We welcome you to read below on how this famous name evolved into the amazing brand it is today.

Thanks to a historic collaboration with craftsmen, such as Calais lace-makers and Swiss embroiderers, the materials represent the very essence of the brand and combine all of Aubade’s French elegance and refinement.

Visit our Aubade Lingerie Section on our website.

Lace / Leavers Lace: Leavers lace is an integral part of French heritage, a rare and precious heritage that the brand continues to showcase in each of its collections. Floral or stylised, this fine lace fabric envelops the body with a noble touch.

Embroidery: Aubade embroideries are exclusively developed for the brand by its suppliers. Embroidery on a cotton base, such as for Bahia, or on a tulle base, as featured on Fleurs de Pommier, in solid colours or three tones… It invites creativity!

Guipure: Guipure is an embroidery without a backing, sewn onto “dissolvable” paper. Soaked in soap, the paper dissolves, leaving behind only the fine embroidery, called guipure. It adorns  Aubade lingerie sets to enhance the body: shoulders, back, breasts etc.

1950 : AUBADE, THE CREATION ….

Created in 1875 by Doctor Bernard, a corset specialist, the Aubade brand was founded in 1958, when panties and girdles were essential elements of women’s lingerie collections.

1960 : AUBADE, THE PIONEER ….

The image of the fussy 1950s woman with her sharply sculpted silhouette is gradually replaced by a freer and softer look.

Aubade is the first lingerie brand to make matching coloured bras and underwear. The lingerie set is born!! and collections reflect fashion trends and the changing seasons.

The brand’s first communication campaigns are impertinent and provocative, knowing and elegant. The tone is set: 30 years of Aubade advertising would follow, with the same themes and a dash of humour!

1970 : AUBADE, AUDACIOUS…

Audacity is probably the best way to describe 1970s fashion!

Aubade is already a savvy and stunning mix of seduction and technical prowess. The brand is responsible for certain innovations that marked the history of lingerie: the first strapless bras, halter bras, the legendary “Agrafe-coeur” (the bra that hooks in front)… As for the advertisements, they are provocative and avant-garde, focused on the relationships of couples and woman.

1980 : AUBADE, INSPIRATION FROM DANCE

The deliciously sexy world exclusive Tanga!

It is at this precise moment that Aubade draws inspiration from dance and creates the most mini creation of them all: the first tanga! Quickly adopted and copied, it becomes the essential G-string.

Men make their debut in the brand’s advertisements, as does the black & white format. The tone and codes are set. 20 years of campaigns will follow on these bases and the theme of a knowing relationship.

1990 : AUBADE, SEDUCTIVE LESSONS…

In the 1990s, fashion reaches a turning point. It’s time to test new things and undergo new experiences.  Make way for your lesson in Seduction!

For Aubade, this is the decade when its cult products are launched: the Bahia, the calendar… The 1990s also represent another keystone for Aubade: the launch of the first Lesson in Seduction. This is a real turning point in the development of the brand! These artistic and esthetic lessons are an ode to the seductive power of women, their refinement and their elegance.

2000 : AUBADE, VISIONARY…..

There was no year 2000 bug as people expected, BUT there were definitely innovations at Aubade: encouraging women to love their bodies at the beach.  The House launches its very first swimwear line!

The technological innovations continue: the “Petite Tricheuse” panties reshape curves and lift the buttocks. And the “String Minimum” weighs a mere 5 grams. The brand dresses women all day long: lingerie, swimwear, loungewear, stockings and tights are now all on offer at Aubade.

2010 : AUBADE, FASHION, FASHION, FASHION …..

The playful and sexy boxer line, is launched in 2013. The knowing relationship between men and women goes even further. Aubade now offers a line of mischievous and sexy lingerie specially created for romantic games: the ‘Boîtes à Désir’!

In 2013, Aubade creates a new weapon of seduction and launches its first fragrance, an ode to women, a sensual and elegant perfume.

We wait with baited breath to see what the world famous Aubade adds next to their story.

To be continued.......

HAPPY VALENTINES DAY XXX

But have you ever thought about how this day has come so celebrated all over the world?!!

The answer is shrouded in complete mystery there are NO definitive answers and yet this day is so popular and let us be honest it would be such a boring world without it!

Every February 14^th across the world chocolates, flowers lingerie and other gifts are exchanged between lovers as well as secret ‘want to be’ lovers all in the name of ‘you know who’ yes St Valentine. But who is this mysterious Saint that we gladly celebrate but don’t know anything about?!!

Some say it started out as a Pagan celebration in the ancient Roman festival of Lupercalia which was a fertility celebration.

It is said that young unattached men would sacrifice a goat for fertility and then a dog for purification. They would cut the goats skin into strips dip them in the sacrificial blood and gently spank young single women and crop fields!  

Before you scream and protest (as I certainly would) these women were not frightened or angry, no they actually stood in line in the streets eagerly to have their derrieres spanked (form an orderly queue please ladies) ha ha!

They would line up excitedly and positively look forward to it because ( I know what you are thinking you cannot think for the life of you why anyone would want to put themselves through such purgatory not to mention embarrassment!!)

Well you may not believe this but this strange ritual was considered to make the young women more fertile in the coming spring months. Old wives tales doesn’t even begin to cover it).

So basically it was to aid fertility – Imagine an early IVF!

According to legend all the unmarried young women in the city would then put their names in a large urn and the bachelors would then take it in turns to pick a name out of it. He would pair up with the woman that he had chosen.

In the UK Valentine’s Day became popular in the 17^th century and by the 1800s it was commonplace for lovers to exchange small mementos and letters. However in the 1900s cards began to replace the letter as it was easier to write a card than a letter to a would be lover. It was certainly considered extremely unladylike to express emotions and men were considered rude and discouraged to be so forward to a woman. Don’t forget we were still in the era of ‘Good Morning Miss Jones’ and the tipping of the hat and that was from someone who fancied you!

Today at least 1 Billion Valentines Cards are sent each year from lovers and hopeful beaus and it is the second most card sending time of the Year after Xmas.

SO WE WISH EVERYONE A VERY EXCITING AND HAPPY VALENTINE’S DAY!!

Click here to view our website for valentines day ideas!

HERE COMES THE BRIDE

YOUR PERFECT WEDDING DAY FULL OF ROMANCE, EXCITEMENT AND MOST OF ALL LOVE

Every bride dreams of a fabulously romantic and perfect wedding day and honemoon. She wants to remember that day all through her life and dreams of remembering it as one of the most beautiful and special days of her life. She wants to relive and share all the pictures over, and over again until they are worn, and still picture herself walking down the aisle with all the smiling faces looking at the bride with joyful approval. She will live memories of that unforgettable day over and over again and tell fascinating stories to her own children and, when they come along, her grand children. What a joy to remember all the aunties and uncles, grandmas and grandads, mums and dads and friends that she has known forever that were present at one of the most important days of her life!

However some of the memories she may not want to share with others but keep her secrets of her exciting and romantic night with the man she loves as something for her to treasure.

A woman’s bridal lingerie collection is very special and is very carefully chosen by the bride to be, it is a very important job and needs to be absolutely perfect just like her stunning and romantic wedding dress that she has chosen.

To ensure that your special night is just as exciting and amazing as your special day we have chosen some special bridal lingerie to give you a taste of our sumptuous ranges from deliciously sexy to stunningly elegant and everything in between.

GRACYA JONQUIL BRA, SUSPENDERAND THONG

A very glamorous, delicate balconette Bra. The cup edges are decorated with foliage embroidery and tiny Swarovski crystals. Supportive boning at the wings and silicone strap under the bust provides a great shape. Adjustable and removable straps. Removable pads included. An absolute must have in your bridal collection.

View our Gracya Lingerie range

JANE WOOLRICH MADE TO MEASURE SILK AND LACE NIGHTDRESS 2078

This long nightdress is truly romantic it is created in pure silk and is adorned in beautiful lace and a flowing back cut low leads into a gorgeous chiffon godet. It features a full satin skirt there is also stunning lace criss cross detailing which finishes at the lower back, very provocative and classy.. This is such a romantic nightdress coupled with style and more than a touch of glamour.

Browse our Jane Woolrich Lingerie Range

LILIANA CASANOVA MADE TO MEASURE SILK CHEVERNY NIGHTDRESS

The beautiful Cheverny silk nightdress has a garthered bust to give shape as well as a beautiful band of calais lace sweeping across the body to the side which ends at the hem of the skirt. It also features the same lavish lace band across the back joining the hem at the bottom. The back is low cut with completely adjustable silk shoe string straps. The intricate detailing of this nightdress is exquisite and is so beautiful and dreamy it brings romance back with a really sensual twist.

Browse our Liliana Casanova Lingerie range