I know I can hear you say ‘everything changes’ but one of
the things that have really changed compared to yesteryear is our underwear and
our attitude to our intimate apparel! Take for instance the corset it has not
only changed in style but it has changed in job too!
In Katherine Medici’s day the wife of Henry II of France
you were not allowed to attend court unless your waist was less than 15 inches
so the corset literally reeled you in to that size!! Ouch! Hold your breath
ladies!!
Let’s wind forward the clock a little to 1930s .....
It was recognised that corset manufacturers should pay much
more attention to the shapes and sizes of women. They realised that the bust,
waist and hip measurements of women varied and were important measurements that
had to be considered. No longer could they depend on a woman’s bust or waist
size alone. As at this time sizing was
worked out from casual measurements and popular sizes of women is it any wonder
you could hear women complain every day that their corsets were killing them!
In 1930 the corset was very much there to do a job and definitely not intimate
apparel that should ever be seen!!
Wind forward even further to 1950s.....
Although the corset was certainly not a new invention in the 50s The
Merry Widow corset changed our feelings about the corset forever! It conjured
up wild thoughts and naughty ideas for that era! This was not just a strong
support corset to hold everything in the right place, especially our wobbly
bits and flatter the waist, oh no this was something never seen before! This
was wild, sexy, forbidden and wicked and it was all the fault of the film The
Merry Widow when the lovely Lana Turner spent most of her time in the film
frolicking and dancing around in a sexy corset! This new piece of
shocking and sexy underwear coincided with the film in 1952 by MGMs Musical
Production ‘The Merry Widow’ and this sexy little black number of delicious
black satin and lace was born two days after the first showing of the film in
New York. The Merry Widow had gorgeous lace panels at the sides and had a zip
closure at the back covered by a hook and eye fastening.
This was the turning point for women all over the world to become
liberated in a new world of sexuality. This kind of openness had never been
seen before and sent shock waves throughout the world. It caused a frenzy and proved
to give an unparalleled incentive to women all over the world to rush out and
buy a replica. This was a new era and helped to create the idea of sexy lingerie!
Times they are a-changing fast forward to today!!
Today the corset is worn to surprise and tantalise and is considered
luxury lingerie! We now consider it an essential part of our bridal lingerie
collection created in beautiful silks and lace with a cute matching garter and the
traditional addition of blue flowers or other little adornment. Our Aubade
ranges specialise in beautiful designer lingerie and the bridal lingerie is
stunning!
Corsets now come with beads, crystals, ribbons and bows and in all sorts
of materials including lace, satin and silk. They also come in all colours portraying
a certain look for its wearer. Specialists like Jane Woolrich and Diki who
create stunning corsets and show in all the fashion capitals of the world use
Silk and intricate Lace within their made to measure lingerie ranges.
Corsets are now not just intimate apparel any longer as they are also
now worn as outerwear!! This is quite often with a pair of our favourite jeans in
the Summer or under a smart jacket with a skirt or tailored trousers for
evening wear and do not look out of place at all. No-one even raises an eyebrow
nowadays although can you imagine the looks of disbelief on the faces of the
ladies in1950 not to mention Katherine De Medici!!
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